What is Publicity?

What is Publicity?

https://w7worldwide.com/wp-content/uploads/2022/04/What-4.mp4 A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. The...
What’s a PR Crisis?

What’s a PR Crisis?

https://w7worldwide.com/wp-content/uploads/2022/04/What-3.mp4 A PR crisis is when a negative event or review related to your business gains traction in the public sphere. This could be related to an unhealthy business practice, a customer accident at your location, or...
What Does it Mean to be Consistent in PR?

What Does it Mean to be Consistent in PR?

https://w7worldwide.com/wp-content/uploads/2022/04/What-2.mp4 While the advent of social media might make companies seeking to create awareness think that it is now easier to create awareness through social media, this is not always the case. In fact, if not...
What is PR and can it be like Advertising?

What is PR and can it be like Advertising?

https://w7worldwide.com/wp-content/uploads/2022/04/What-1.mp4 Unlike earned, organic PR, paid PR enables you to exercise greater control over the content that is carried about your brand. The usual case for PR is for the content to be produced by the PR agency and...