PR is All about Press Releases and Press Conferences

While both press releases and press conferences form an essential part of the job, they are certainly not the be-all and end-all. Press conferences should be rare and reserved for the biggest events.  If you are still waiting for the media to pick up your press release, you need PR.  A press release, although a good start, will not do all the work that a well-planned public relations strategy will do. There is so much more to public relations than just a news release.

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