Social Media Influencing Consumer Behavior

Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features provided by the...
See You Next Year!

See You Next Year!

Our Ramadan series for this year has come to an end, after taking you, our readers, on a journey of the fascinating traditions, activities and customs of the people of Najd – Saudi Arabia’s central region – during Ramadan, the month of giving and...
A Najdi Eid in the time of COVID-19

A Najdi Eid in the time of COVID-19

The Muslim festival of Eid Al-Fitr is marked with distinct traditions and practices across the six provinces of the Kingdom, each with a unique charm of its own. What unifies these celebrations across Saudi Arabia’s many regions is the immense vigor with which...
Seven Ramadan traditions in Najd

Seven Ramadan traditions in Najd

In Ramadan, when the call to prayer (adhan) at sunset rings out across Najd, the central region of Saudi Arabia, you will experience a sense of spiritual consciousness unlike anything you have experienced before. This is the unique flavor of the Najdi Ramadan. Not...
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