Why women have an edge in the PR industry
International Women’s Day is celebrated annually on March 8. The event aims to celebrate women’s achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The day also...
Why Your Local PR Agency Has an Edge Over Others
When choosing a PR firm to work with, both local and international businesses looking to enter the market may find themselves asking: Does location matter? The decision to outsource PR support to an international agency located outside the country is a tricky one. It...
4 steps for Successful Content Marketing Strategy
A successful content marketing strategy is the outcome of a clearly defined purpose, proper planning, and careful implementation. Whether it is a targeted campaign or some extensive plan, a business should prepare a well-thought-out foundation of content, which can...
Our PR Resolutions to Shake Up the Industry in 2020
Another New Year, another round of resolutions. It’s that time of the year again when most of us will make promises to ourselves regarding health, relationships, spirituality, career, etc. that we probably will never keep. It is also a time to look back at all...
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