The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news through social media, and more.

Before you click “send”, check your watch. The time and day you send your PR is critical to its success.
Every morning, journalists have an average of 300 emails if not way more, especially in Saudi Arabia given that the number of print media is very limited, waiting for them. On Sundays, that be as high as 1000. There’s simply no way for the media to go through everything. By issuing your press release on Sunday, it could go unread.