Key Skills

• Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity
• Working with the internal and external teams to plan, create, and distribute content.
• Proofreading and editing submissions according to brand guidelines
• Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience
• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels
• Generating engaging content for thought leadership pieces, websites, social platforms, marketing collateral among others.
• Reviewing analytics and search performance reports to assess the success of content marketing initiatives
• Assisting with outreach and amplification initiatives to improve the ranking scores
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
• Creating and maintaining a streamlined content calendar that keeps the whole team on track
• Brainstorming new content ideas

• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Ensuring consistency of brand voice, style, and tone across all content
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities.
• Be responsible for all the final content copies approvals.

Requirements

• 2-5 years agency experience as a creative content editor, specifically with a PR focus
• Language fluency: You need to have excellent written and spoken English and Arabic.
• Copywriting skills: You need to have great grammar and proof-reading, as well as have a creative flair for producing engaging copy.
• Presentation skills: From communicating ideas to your team to presenting stories to the clients, you need to organize information in a concise and an interesting way to capture their attention.
• Social skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people and understand what they are going through.
• Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.