22 PUBLIC AFFAIRS - Worldwide





Change has become our ultimate capital. With the positive and progressive changes in the government’s approach towards the development of the Kingdom, there are big steps involved in delivering these significant messages to the public that is required to have the impact of changing mindsets.

Recent developments like women driving and standing for elections and broader scopes for entertainment have found it challenging to settle with the public, but through sound communication, these challenges can be overcome.

W7Worldwide has worked with the General Entertainment Authority, amongst many others, having organised nation wide events for the 87th Saudi National Day that involved a completely new phase of transformation and a glimpse into the future of KSA.


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