Key Skills

• Oversee and monitor all aspects of news relating to the company’s, in a bid to provide timely alerts to the team.
• Create and submit concise reports and summaries, on key stories, such as incisive assessments and evaluations.
• Scan newspapers, television, radio, and the Internet for new items, such as election information or event data.
• Handle news analysis activities, by serving and media analysts and watching how the items play out in the press.
• Monitor coverages of the campaigns by the mass media.
• Coordinate news reporting and evaluation across many platforms, compile editorial calendars as required.
• Select research methods that are appropriate to pre-defined management criteria.
• Analyse media campaign performances, and research results using a variety of tools.
• Perform research activities to discover new PR opportunities and scan the horizon for potential media users.
• Create presentations, and information sessions, ensuring that media monitoring activities are appropriately communicated.
• Network with media owners, ensuring that all deadlines for media information obtainment are met promptly.
• Tracking the media coverage of a product or service in print media, social media, and radio or TV advertisements.
• Designing and using research tools such as questionnaires, focus groups, and interview schedules to collect relevant information pertaining to a media campaign.
• Analysing press releases, as well as broadcast coverage and assessing the effectiveness of the media campaign.
• Presenting monthly findings to the marketing and corporate executives of a company to discuss the results of a media campaign.
• Communicating with reporters and journalists about a certain product or service and garnering positive publicity.
• Working with clients to review their advertising efforts and point out strengths and weaknesses in their media campaign.
• Entering relevant marketing and media-related data into client databases.
• Keeping up to date with advertising trends, the media industry, as well as competitors in the same field or industry.

Requirements

• 2-5 years agency experience as a creative content editor, specifically with a PR focus
• Language fluency: You need to have excellent written and spoken English and Arabic.
• Copywriting skills: You need to have great grammar and proof-reading, as well as have a creative flair for producing engaging copy.
• Presentation skills: From communicating ideas to your team to presenting stories to the clients, you need to organize information in a concise and an interesting way to capture their attention.
• Social skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people and understand what they are going through.
• Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.