The CEO of VirtuPort, Eng. Samer Omar has confirmed that W7Worldwide Marketing Communications Consultancy Agency, has successfully supported in managing the communications of the conference.
He explained that W7Worldwide, being MENAISC’s partner for the third year in a row, was an important factor of the success of the conference at the local, regional and international media level, referring to its accumulated and professional experience in reputation management of the most important cybersecurity conference held in the Middle East and North Africa.
He further went on to say that W7Worldwide has proven experience in managing the communications of global companies specialized in cybersecurity and technology companies in general. For this reason, the organizing company was confident to employ its services to manage its communications of the conference which took place on the 9th and 10th of September 2019. Furthermore, the agency handled the reputation management, strategic consultancy, public relations, media center and social media platforms associated with the conference in addition to the development of communication plans, content management, and media relations.
Co-Founder at W7Worldwide, Abdullah Inayat, pointed out that the agency started to shape the strategy of the conference three months ago to ensure that the communication with the media flows smoothly and is enhanced which contributed to achieving the required strategic objectives. For more than 14 years, W7Worldwide worked with several sectors in the public and private sectors alike. It also possesses global and local knowledge and applies it effectively in the Saudi market to serve its clients in the fields of research, public relations, reputation management, and brand marketing.
W7Worldwide has recently joined the Board of Directors of the Public Relations and Communications Association (PRCA) which has the membership of over 30,000 consultants from across the world, including leading European companies and UK public sector organizations, as well as hundreds of public relations, communications, and media professionals. It has launched its MENA branch in 2016 and operates in 66 countries around the world, with main offices in the UK, Singapore, and Dubai.
