From agencies to independent freelancers, the cost of PR depends on who you hire. PR is much less expensive than advertising and the benefits can be much more substantial. One good media placement can lead to a substantial increase in sales and company growth. If you hire the right PR agency, the money you spend will secure you key media coverage with the kinds of outlets that bring value to your business. Any amount spent on marketing is too much if it doesn’t work, but effective public relations is priceless.
