MYTH : Publicity is Free and Easy

PR is a full-time job. Those just starting may want to do it on their own for lack of a budget or for lack of an understanding of what the job entails. PR is not just about throwing parties or attending them. It includes developing strategy and key messages for the company, leveraging the communication, idea generation, audience identification, smart targeting, and so on. It pays to have experienced professionals do the job for you.

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