IDC CIO SUMMIT
The Race to Reinvent: Connecting Leaders to Empower Digital Transformation

Insight

IDC CIO Summit 2020 brought together global analysts, market leading vendors and 500 of the GCC and MENA region’s most influential C-Suite leaders to make sense of the rapidly evolving digital transformation landscape and shape the digital strategies of tomorrow. The event is the premier and biggest technology conference in the region and had to pivot to a virtual format due to Covid-19 in 2020.

Methodology

Our strategy was to establish industry authority for IDC CIO with thought leading content through difficult times. We promoted the conference’s aims to raise awareness of the acceleration of technological development during COVID-19 and under Vision 2030’s digital transformation program. W7Worldwide produced a campaign that provided multiple opportunities to create awareness and visibility before, during and after the CIO Summit, maximising exposure, and available budget.

Impact

To create a bridge with Saudi audiences, we outlined the event’s contribution to the Kingdom’s Vision 2030 ambitions under its digital transformation program.

The team engaged in a proactive media relations program to invite sector specific, national and regional media to attend the CIO Summit, taking advantage of this year’s more accessible virtual format.

Our highly targeted media relations effort achieved coverage of the event with both industry and national media outlets, featuring thought leading content and key messages