CASE STUDY

Nature Index 2020 – Saudi Leads Knowledge and Research

Insight

The highly respected ‘Nature Index’ 2020 Annual Tables highlight the institutions and countries around the globe that dominated high quality research in the natural sciences in 2019. Saudi Arabia topped the charts with its scientific research contribution across the world, holding 29th position. For the third year in row, Saudi Arabia now maintains its position among the global leaders, as the highest contributor to research share in the Arab world and second highest in the MEA region countries in the 2020 ‘Nature Research Index’.

Harnessing the reputation and highly respected global authority of Nature Research, we created a PR campaign that would educate the media and target audiences of Saudi Arabia’s attainment. The publishing of the Global Nature Research Index provided a springboard to raise awareness of Saudi Arabia’s proactive efforts in driving forward its science, research and technology sector in line with the Kingdom’s Vision 2030 program.

Methodology

W7Worldwide worked with Nature Research to inform the public and target audiences about the commanding position the Kingdom holds and what it means to the country.

We aligned our campaign with Vision 2030 to demonstrate the progress in advancing the country’s scientific, research and academic capabilities.

The campaign was designed to educate the Saudi public, academic institutions and government institutions to dispel the myth that the Kingdom does not focus on science.

The announcement of the Global Nature Research Index served as independent endorsement of Saudi Arabia’s global science leadership and the high standard of its academic institutions in contributing to leading global research output.

We secured feature interviews with the leadership of Nature Research and King Faisal University.

We designed our strategy around several touchpoints to maximize audience reach, deploying the following tactics: