Saudi Agriculture Exhibition: Agricultural innovation In line with 2030


For 38 years, Saudi Agriculture Exhibition represented a major milestone for the agricultural sector in the Kingdom, as each of its editions is characterized by various topics and different innovations.

The exhibition has also contributed to open up new horizons to benefit from the agricultural opportunities in achieving food security and balanced development and to explore the emerging trends and developments the Saudi agricultural sector is witnessing under the ambitious Vision 2030.

Being managed by the Riyadh Exhibition Company, it required top-notch communications strategy that will enable them to highlight the event and shed the light on its objectives.

The W7Worldwide seasoned experts were able to achieve the outlined objective by developing the right key messages through a holistic methodology.

Using a holistic methodology, W7Worldwide team developed a powerful strategy aiming to establish a solid foundation for Softbank’s reputation in the Kingdom. The strategy also focused on showcasing the technological advancement offered as part of Saudi Vision 2030.


The main challenge for us was to build the platform of a niche market, being the agricultural sector. Another challenge was to simplify the information, facts and figures about the agriculture industry in general, and Saudi agriculture in specific, for general public consumption.

In line with the objectives of the event, we sought to highlight its importance by employing strong tactics through our powerful strategy. We, therefore, worked towards creating the platform by highlighting the agriculture market in Saudi Arabia covering the production and future prospects of the industry in the Kingdom.

Furthermore, we shed light on the event being a government event in line with Vision 2030.


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