Voco – Premium Hotel

Insight

Voco combines the reassurance of a big brand with the charm of an individual hotel, providing guests with a dependably premium experience. The name Voco, originating from Latin, means ‘to invite’ and ‘call together’ representing the brand’s thoughtful and charming nature.

Voco combines individualized services and high-quality touches, perfect for unwinding and relaxing. With a vibrant bar and restaurant, Voco provides plenty of opportunity to connect and socialize. voco Riyadh, voco Al Khobar, holiday inn Al Khobar and Staybridge suites Al- Khobar all come under the umbrella brand of IHG hotels, and are designed to stand out from the crowd.

As one of the newest hotel brands, Voco offers guests a different choice: a dependable hotel, but different enough to be fun. Voco Riyadh is the first one in KSA, followed by Voco Al Khobar. Staybridge Suites® Al Khobar hotel and the Holiday Inn Al Khobar are opening in November 2023, focusing on a family-friendly approach.

Methodology

W7Worldwide delivered an ongoing campaign to highlight the exciting events taking place at the hotel, to increase footfall and brand awareness. The campaign showcased the hotel’s award-winning achievements and its commitment to sustainability, particularly electric vehicles.

We arranged the Ramadan Nights media events at Voco Al-Khobar and Al-Riyadh that were attended by a carefully selected list of media journalists and influencers for a special VIP experience. We also developed content for a CNBC interview.

We helped elevate the recognition and understanding of the Voco brand and won the ‘Best Business Hotel In Riyadh’ Award for the second year. The W7Worldwide team developed content for Riyadh Voco’s win in the Business Traveller Middle East Awards.

We created the announcement press release for the launch of the second Staybridge Suites in KSA. This was supported by planning for future themes, building key messages, and creating localized content that appealed to our target audience.

The team also developed the press release for raising awareness about Voco Riyadh being the first hotel in KSA to offer EV charging stations.