W7Worldwide – Think Local, Act Global
The Winning Campaign of (International Campaign Award) and (Best PR Campaign: B2B) at PRCA MENA Regional Awards 2021

Insight

W7Worldwide’s Vision is to establish a leading global agency that transforms the perception of the current market and creates game changing standards, local proficiency and international reach. Our Mission is to utilize W7Worldwide’s local understanding and global reach to its full potential to accomplish strategic excellence and groundbreaking impact.

W7Worldwide was conceived to create a home-grown agency of international standard that plays a proactive role in driving best communications practice and advances the status of the profession in the region. Its strong foundations and business principles came into their own this year to culminate in multiple high profile award wins, which are testament to the outstanding team and the leading position W7Worldwide carved out in the region. The agency has an enviable client roster of major international, regional and local brands across a diverse range of industry sectors.

W7Worldwide proactively engages in industry thought leadership and advocacy with regular comment, expert articles and engaging in positively promoting the PR profession with education and value-adding advice to business leaders and communicators.

As soon as the pandemic hit, W7Worldwide set up its dedicated Covid-19 Resource Centre with an ongoing series of English and Arabic free-to-download expert guides, articles and best practice advice to support communicators and business leaders. The W7Worldwide COVID-19 Resource Centre is a first of its kind in the region by a Saudi communications agency.

Adding to this, our ‘Dispelling PR Myths’ series was created to complement and supplement W7Worldwide’s Public Relations Study and Covid-19 Resource Centre, building a consistent and powerful thought leadership platform for the agency whilst also assisting the business community it serves. Our educational content is produced in both Arabic and English which was important to us.

Methodology

To understand public relations practice in the Middle East and Saudi Arabia, it is important to know how cultural factors effect audience preferences, habits, and influences. Communications strategies and PR campaigns need to consider the strong interrelationship between knowledge, history, culture, and public communication.

One clear result of the Covid-19 crisis is the increased value of the communications role with the C-suite, as business leaders are now expected to engage much more frequently with their stakeholders. We decided the best way W7Worldwide could offer meaningful support was to create thoughtful and educational guidance that would empower Communicators and business leaders with our expert knowledge.

We treat our educational best practice PR & Communications campaigns as CSR effort and are investing our ongoing time, research and resources to produce high quality content, sharing our expertise with C-level executives and communicators in Saudi Arabia and the MENA region. The main objective is to elevate the perception of the profession with local and regional target audiences.

W7Worldwide set out to establish the agency’s thought leadership in all matters of corporate communications whilst supporting the community it serves through every stage of the crisis. We are the only Saudi agency to be providing this kind of support, setting us apart from our competitors.

All activity was carried out to fulfil our Vision to establish W7Worldwide as a leading global agency that transforms the perception of the current market and creates game-changing standards, local proficiency and international reach.