Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, the co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the PRCA’s Regional board.

“The regional board is comprised of leaders and experts in the Public Relations and communications industry from around the region who will set the strategic direction of PRCA MENA as the organization continues its expansion plans”, Melissa Cannon, General Manager at PRCA MENA, commented, “Abdulrahman is one of the best in the business and we are really proud to have him as part of our team. Abdulrahman’s experience, the diversity of his portfolio and his passion for PR and communications make him the perfect choice and a great addition to our ever-expanding team.”

Being the co-founder and the strategic planning director of W7Worldwide, Inayat embodied his life-long passion for creating a leading independent marketing communications consultancy agency with strong capabilities and global standards.

On his part, Abdulrahman Inayat commented said, “PRCA enjoys a rich history that spans over 50 years since its founding in 1969” he further added, “It plays a vital role in managing ICCO, the umbrella body for 41 PR associations around the world. I am truly proud and honored to be part of the esteemed body.”

The PRCA is currently the world’s largest PR professional body, with the membership of over 30,000 consultants from across the world, including leading European companies and UK public sector organizations, as well as hundreds of public relations, communications, and media professionals. It has launched its MENA branch in 2016 and operates in 66 countries around the world, with main offices in the UK, Singapore, and Dubai.

W7Worldwide is an independent, Saudi, marketing communications consultancy agency that is driven by the passion to bridge people and make an impact. Throughout the years, the agency has gathered a wide range of experience that enabled it to have a holistic understanding of the local, regional and international markets. W7Worldwide specializes in marketing communications, which serves as an umbrella for 360-degree communications services that include Reputation Management, Stakeholder Mapping, Crisis Management, Media Relations, Public Relations, Social Media, Marketing and Brand solutions with a broad array of services under each category.

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