by Abdulrahman Inayat | Apr 18, 2021 | Blogs
Businesses are creating more content than ever before, yet not all of that content gets noticed, let alone achieves its goals. The reason? A lack of a solid content creation strategy that ensures the production of relevant, consistent content aligned with the goals of...
by Abdulrahman Inayat | Mar 8, 2021 | Blogs
During a year that presented incredible challenges to the Communications profession in the pandemic, as an agile and independent agency, W7Worldwide were able to adapt quickly to create pioneering and impactful campaigns for their clients. The multiple award wins are...
by Abdulrahman Inayat | Mar 7, 2021 | Blogs
Leading GCC agency W7Worldwide was announced winner of the PRCA MENA 2021 ‘International Campaign Award’ for their ‘Communicating through Covid-19 Resource Centre’. The agency was also highly recommended in the ‘Best PR Campaign – B2B’ and ‘Best Communications...
by Abdulrahman Inayat | Feb 16, 2021 | Blogs
The global airline industry has faced multiple challenges over the past decade. Even before the global pandemic airlines had to deal with skyrocketing fuel costs, recession, ever more demanding customers and cutthroat competition. With most countries around the world...
by Abdulrahman Inayat | Feb 3, 2021 | Blogs
While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication skills and superlative...
by Abdulrahman Inayat | Jan 27, 2021 | Blogs
The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...