Women in PR: Much Achieved, Much More Needs to be Done

Women in PR: Much Achieved, Much More Needs to be Done

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication skills and superlative...
Building Blocks of Strategy: Media Relations

Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...

Myth15: We have no Story

A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable exposure with intelligent and...
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