Myth 17: PR will solve my Business Growth Issues
PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale. In fact, PR that raises the profile of your business may only amplify these problems. In the digital age,...Myth 18: PR is all about Spin
PR is the Persuasion Business. PR people are storytellers. They create narratives to advance your agenda. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. A good PR practitioner will analyze...Myth 19: PR is all about Luck
In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story. The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your story through monitoring the...Myth 20: PR is about getting on the Front Page
If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of course, interesting...
How to Customize Public Relations for Tech Companies
Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the company or the kind...
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