W7Worldwide and VirtuPort Publish Crisis Communications Guide to Help Companies Prepare for Increased Risk of Covid-19 Cyberattacks
For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market, having lead several...
Common Mistakes in Portraying Saudis in Ads and How to Avoid Them
A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media portrayal of Saudis with...
The Ultimate Skillset for Career in the PR Industry
A PR professional is expected to perform a wide range of roles and responsibilities – from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in...
7 Ways to Prioritize Your Work
“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...
Seven traditional yet still effective PR activities you should use
The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn’t doing it for them anymore – and they are...
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