How PR can Fight Fake News & Misinformation in the Corporate World
We live in an age of the Internet and social media, where we are subjected to a barrage of information on a non-stop basis – both true and false – and the new digital age phenomenon dubbed “fake news.” According to one study, about 63 percent...
PR & Press: How to Cultivate a Mutually Rewarding Relationship with the Media
Engaging with the press to communicate a company’s message to its target audience and stakeholders is indispensable as it adds third-party validation, making it powerful and credible. Even with the advent of social media, where messages “go viral”...How PR is More Cost-Effective than Advertising
Bill Gates once famously said: “If I was down to my last dollar, I would spend it on public relations.” This shows that one does not have to have a fortune to spend on PR activities, making it the most suitable marketing tactic especially for small and medium...
How to know if your workplace communication is lacking
Poor communication in the workplace can mean anything such as unclear instructions from the boss, a lack of cooperation and understanding between colleagues, or unproductive meetings that are only a waste of time. It is a general feeling that an employee experiences...
How PR campaigns can help brands take a stand
According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...
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