The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn't doing it for them anymore - and they are not entirely...

Amid the ongoing coronavirus pandemic, the Kingdom has taken some exceptional measures to create a safe and meaningful Hajj experience for the pilgrims. The unprecedented measures put in place by the government have been met with overwhelming support from the Arab and...

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to win new clients by...

Myth: PR is Just Like Advertising   Both advertising and PR are designed to build brands, but advertising is “paid for” visibility, while...