Despite the increasing prominence of a range of new age communication platforms, television still remains the main source for visual content. Although the rise of websites and social media platforms has provided people with an opportunity to engage, view, create and publish their own content to the world, TV ownership is still increasing day by day, with a 7% rise in 2020 amid the COVID-19 pandemic.

On November 21 and 22 in 1996, the United Nations held the first World Television Forum in which leading media figures met to discuss the growing significance of television in the rapidly changing world and how they can enhance their mutual cooperation.

Following the event, the UN General Assembly decided to observe November 21 as World Television Day, not to celebrate the object itself, but the symbol for communication and globalization in the contemporary world that it represents.

Since then every year, the world has been observing World Television Day on Nov. 21 to acknowledge TV as a major tool in informing, channeling, and affecting public opinion, having an undoubtable presence and influence on world politics.

But how did the TV’s role change during COVID-19? This question motivated W7Worldwide, an award-winning independent marketing communications consultancy agency in the region, to create a short video clip exploring answers to the question. The clip titled “How did people live with the TV during COVID-19 era” explores people’s reactions and adaptation to television as a primary source of entertainment and news during the lockdown in 2020 and how the TV emerged as the most important voice in the world in the pandemic era.

Additionally, the short clip highlights the strategies used by TV production executives and digital content creators to ensure their programs stay relevant to viewers during the COVID-19 era.