As part of its vision to enhance business and communications strategies, AVAYA, Avaya Holdings Corp. a global leader in solutions to enhance and simplify communications and collaboration, announced W7Worldwide Marketing Communications Consultancy Agency, as its new corporate communications partner in Saudi Arabia.

W7Worlwide was selected among a number of regional and international agencies due to its unique corporate communications capabilities and deep understanding of the local media and communications market in the Kingdom. In addition, W7Worldwide enjoys extensive experience in developing effective communications and marketing strategies and creating an innovative approach to content that will reflect positively on sustaining AVAYA’s image and reputation in the local market.

AVAYA is a global leader in providing integrated unified communications and contact center technologies directly or through its partners across the globe, with more than 100 years of experience and innovation in business communications.

Zouheir Diab, Managing Director – Saudi Arabia, Avaya, said: “We are proud to partner with W7Wordwide, the first local agency to enter the market with global capabilities and standards and we expect to achieve positive results through the Agency’s innovative corporate brand image and reputation management capabilities which can provide us with competitive advantages in a rapidly changing market”

On their part, Co-Founder at W7Worldwide, Abdullah Inayat, has stated “We are honored to have signed the partnership with Avaya which reflects the agency’s presence at the forefront of the communications market. Our extensive work and experience have given us the proficiency to engage in a number of vital sectors in communications, corporate image and reputation management”.

It is worth mentioning, that W7Worldwide has accumulated experience in the field of media and strategic consulting, and serves a number of government, civil and third sector sectors due to its local, regional and international knowledge. W7Worldwide offers a diverse map of modern communication services that include public relations, brand building and solutions, reputation management, social media, creative design and website development and digital solutions.