The course of PR has evolved significantly in the last decade, and many career changes have emerged that emphasize the transition of women in the field from secondary roles to main roles involved in the details of the profession of this vital sector. Even though “Men’s Companion” faced difficulties in this field, but they have proven their ability to perform their vital tasks in various public, private, and non-profit sectors.
And when it comes to the role of women in local public relations companies and agencies in Saudi Arabia, they have a completely different approach from other local companies in other Arabian countries. The recent decisions on the empowerment of women’s employment issued by the Ministry of Human Resources and Social Development, not to mention one of the targets of vision 2030, have played the most prominent role in supporting Saudi women working in the field and have become a milestone in terms of two main levels:
• Leadership Positions.
• Future Professional Vision
Here is an outline of the daily routine for the women working hours in the Public Relations Sector and dealing with their clients without a media crisis that requires full attention:
Checking emails, communicating with clients, reading newspapers and media outlets to stay up-to-date with the important current news.
Semi-daily meetings with the team in the head office to check the process for each project and ensure everything is being accomplished according to the timelines, and to create the plans and strategies for the upcoming projects.
Starting from 11:30 am to 2:00 pm, the PR female specialist attend scheduled meetings and calls whether responding to new clients, discussing the plans for new campaigns with current clients, or reviewing media relations strategies for the upcoming projects with clients.
Checking emails and working on the tasks discussed during the day.
Finishing other tasks such as writing and reviewing press releases before dispatching them, developing communications strategies, drafting new press releases, and setting media relations strategy plans.
Monitoring various media outlets, and keeping up-to-date with the trending topics across social media platforms.
Finishing the day off with another meeting with the team and the creative team to receive updates on all tasks.