During a year that presented incredible challenges to the Communications profession in the pandemic, as an agile and independent agency, W7Worldwide were able to adapt quickly to create pioneering and impactful campaigns for their clients.  The multiple award wins are...

Leading GCC agency W7Worldwide was announced winner of the PRCA MENA 2021 ‘International Campaign Award’ for their ‘Communicating through Covid-19 Resource Centre’. The agency was also highly recommended in the ‘Best PR Campaign – B2B’ and ‘Best Communications...

  The global airline industry has faced multiple challenges over the past decade.  Even before the global pandemic airlines had to deal with skyrocketing fuel costs, recession, ever more demanding customers and cutthroat competition. With most countries around...

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication skills and superlative...

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...