Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the company or the kind...

For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market, having lead several...

A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media portrayal of Saudis with...

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...