PR Gives Free Publicity, or Does It?
Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified as free media...Beyond the Press Release: A Successful PR Strategy
Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was over. Although a...PR & Advertising: Which is Better for your Company?
Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media exposure using press...3 Reasons to Celebrate Eid in Hijaz
A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating Eid Al-Fitr. Here are...
Creating Impactful Communication Strategies for the Healthcare Industry
In our digitally-obsessed world, content is king. Businesses – big and small – want readers and viewers to walk away with information that holds value. Content creators should come up with creative and informative content, which should stick around in...
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