How Public Relations Complements Marketing and Advertising
With public relations (PR) expanding its role in the digital landscape and increasingly taking on wider responsibilities, such as social media marketing and digital advertising, it is no surprise that some businesses believe PR, marketing and advertising are one or...
Women in PR: Striving for success despite challenges
The course of PR has evolved significantly in the last decade, and many career changes have emerged that emphasize the transition of women in the field from secondary roles to main roles involved in the details of the profession of this vital sector. Even though...
Public relations: The what and why of it
In the simplest of terms, public relations is any formal activity undertaken by a product, company, organization, individual or a proponent of an idea to shape and maintain its image in the eyes of the “public.” The “public” referred to here...
W7Worldwide Becomes First Homegrown Saudi Agency to Win Three Prestigious MEPRA Awards
https://w7worldwide.com/wp-content/uploads/2021/12/Mepra-21.mp4 Leading independent communications agency W7Worldwide is the only homegrown Saudi agency to enter and win 3 Middle East Public Relations Association (MEPRA) Awards, competing with the region’s leading...
How to Handle a Brand Crisis?
PR is all about Spin Brands, like individuals, reveal themselves the most in a crisis. We see some excel, some suffer badly and others at their worst. While Public Relations is very much about image and public perception, now the expectation is much stronger that...
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