If you work in a PR agency, you are probably involved in the constant task of pitching campaign ideas to your clients or potential clients with the aim of winning a deal. To be successful in this field, you need to be able to constantly find, attract and retain...

We live in an age of the Internet and social media, where we are subjected to a barrage of information on a non-stop basis - both true and false - and the new digital age phenomenon dubbed "fake news." According to one study, about 63 percent of people are unable to...

Engaging with the press to communicate a company's message to its target audience and stakeholders is indispensable as it adds third-party validation, making it powerful and credible. Even with the advent of social media, where messages "go viral" overnight, the press...

  Poor communication in the workplace can mean anything such as unclear instructions from the boss, a lack of cooperation and understanding between colleagues, or unproductive meetings that are only a waste of time. It is a general feeling that an employee...