Saudi Arabia, a renowned marketing communications consultancy agency, celebrates World Television Day by releasing a compelling...

W7Worldwide, a renowned marketing communications consultancy agency, celebrates World Television Day by releasing a compelling video...

Is it okay to purchase essays online? Obviously, it is. Even if they are written by professional copywriters. These security concerns depend on where you order the composition and what your planned use is. It's totally legitimate and safe if you...

For CEOs and C-Suite Executives, their leadership brand matters. Employees trust you to follow your lead, you define the vision for the business, get everyone aligned and moving in the same direction. Equally, companies with exceptional and...

Jeddah, Saudi Arabia: W7Worldwide, a strategic and media consultancy, has produced a short video clip to mark International Youth Day, which is observed worldwide on August 12. The occasion aims to emphasize the difficulties that young people face...

W7Worldwide for Strategic and Media Consulting has released a short video clip on the occasion of International Women's Day,...

The UNESCO proclaimed Feb. 13 as World Radio Day in 2011, which was later adopted by the UN General Assembly in 2012 as an...

With public relations (PR) expanding its role in the digital landscape and increasingly taking on wider responsibilities, such as social media marketing and digital advertising, it is no surprise that some businesses believe PR, marketing and...

The course of PR has evolved significantly in the last decade, and many career changes have emerged that emphasize the transition of women in the field from secondary roles to main roles involved in the details of the profession of this vital...

    Leading independent communications agency W7Worldwide is the only homegrown Saudi agency to enter and win 3 Middle East...

In the simplest of terms, public relations is any formal activity undertaken by a product, company, organization, individual or a proponent of an idea to shape and maintain its image in the eyes of the "public." The "public" referred to here can be...

PR is all about Spin Brands, like individuals, reveal themselves the most in a crisis. We see some excel, some suffer badly and others at their worst.  While Public Relations is very much about image and public perception, now the expectation is...

        Despite the increasing prominence of a range of new age communication platforms, television still remains...

            Every business worth its salt today recognizes the important role public relations play in its development. However, some businesses, particularly big organizations that have already established a name for...

            Everything starts from your home, so if you are in the “Communication” business, your internal communication process should be very smooth and reliable. Good internal communication is the root of your...

              Multi award-winning independent GCC agency W7Worldwide delivered a phenomenally successful communications campaign for MENA ISC 2021.  The Middle East and North Africa Information Security Conference...

            W7Worldwide, a Marketing Communications Consultancy Agency, produced a short video to...

On the occasion of International Youth Day, celebrated annually on Aug. 12, W7Worldwide, an award-winning independent marketing...

      Abdulrahman Inayat* Co-Founder and Director of Multiple Award-Winning Independent Marketing Communications Consultancy Agency W7Worldwide A recent study has shown the UAE and Saudi Arabia emerge as leaders in the MENA region in...

Despite the emergence of new age communication channels and the popularity of social media, the good old radio is not going...

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to...

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their powers to enable rapid decision...

Myth: PR is Just Like Advertising   Consumers perceive PR coverage to be much more credible than advertisements because...

Good Products Don't Need Publicity A good PR strategy will help highlight your best products - the ones you want people to...

PR is All about Press Releases and Press Conferences     While both press releases and press conferences form an...

In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post...

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management...

A short clip produced by W7Worldwide Marketing Communications Consultancy Agency to celebrate the occasion of Ramadan as a month of kinship, communications and knowledge-sharing, has gained notable recognition across W7Worldwide’s social media...

COVID-19 has consumed the news cycle for some months, with the media covering the impacts of the crisis on governments, the public and businesses from all angles. Proactively engaging with the media at this stage needs to be done in a strategic way...

Our Ramadan series for this year has come to an end, after taking you, our readers, on a journey of the fascinating traditions, activities and customs of the people of Najd - Saudi Arabia's central region - during Ramadan, the month of giving and...

The Muslim festival of Eid Al-Fitr is marked with distinct traditions and practices across the six provinces of the Kingdom, each with a unique charm of its own. What unifies these celebrations across Saudi Arabia's many regions is the immense...

In Ramadan, when the call to prayer (adhan) at sunset rings out across Najd, the central region of Saudi Arabia, you will experience a sense of spiritual consciousness unlike anything you have experienced before. This is the unique flavor of the...

The unpredictability of COVID-19 has pushed W7Worldwide to work towards developing a guide covering how CEOs can safely lead their organization through Phase 2 of the crisis.  This is the management phase between the containment of the crisis and...

A mosque is much more than a place of worship for Muslims. Mosques also provide a platform for people to network and communicate with each other, in addition to being beautiful architectural structures adorning the streets of a city. Riyadh has no...

Have you heard the saying in Arabic that roughly translates to: "After midnight, there is no homely place like Riyadh"? The phrase refers to the beauty of Riyadh's cozy weather at night and its welcoming ambiance, which makes the Saudi capital the...

W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide on how companies and organizations can engage the community during Ramadan through Corporate Social Responsibility campaigns amid the global Covid-19 crisis (Click...

A brand new Ramadan awaits us all and we at W7Worldwide, wish all our friends and followers a blessed month filled with success, good deeds, and happiness. Our annual Ramadan blog series started last year, where it spotlighted the Eastern Province...

  To mark the occasion of Ramadan as a month of kinship, community and knowledge-sharing, communications consultancy W7Worldwide reminds us of some of the most significant historic achievements humankind has made in the natural desire to...

As part of its efforts to support organizations through the COVID-19 crisis, communications agency W7Worldwide sets out its 7-step guide for best practice employee engagement and internal communications.  Employees are a key stakeholder group that...

Saudi businesswoman Lubna Olayan has many firsts to her credit. The 64-year old finance tycoon created history by becoming the first woman in Saudi Arabia to run a publicly traded bank after the merger of the Saudi British Bank (SABB) and Alawwal...

The Covid-19 pandemic is escalating fast with the World Health Organisation has declared a global emergency. We are now witnessing several austerity measures including quarantines and curfews to attempt to limit the spread of the virus. For this...

There is no doubt that Princess Reema bint Bandar Al-Saud, the first Saudi woman to serve as an ambassador, is a huge inspiration for all women. With an extraordinary body of pioneering work in both business and politics, she is currently the Saudi...

The Kingdom is witnessing remarkable achievements of Saudi women in all fields. Women in the Kingdom have essentially become drivers of the change we are seeing today, proving to be great assets to the economic transformation of the country, in...

The International Day of Happiness, celebrated worldwide on March 20 every year, was proclaimed by the UN as a way to...

The COVID-19 pandemic has escalated faster than anyone anticipated, with the World Health Organization declaring the...

When choosing a PR firm to work with, both local and international businesses looking to enter the market may find themselves asking: Does location matter? The decision to outsource PR support to an international agency located outside the country...

A successful content marketing strategy is the outcome of a clearly defined purpose, proper planning, and careful implementation. Whether it is a targeted campaign or some extensive plan, a business should prepare a well-thought-out foundation of...

Building trusting relationships on the work team is easy in principle, but much more challenging in practice. Trust forms the basis of all relationships and interactions, whether it’s professional or personal ones. Collaborative teamwork will only...

Another New Year, another round of resolutions. It's that time of the year again when most of us will make promises to ourselves regarding health, relationships, spirituality, career, etc. that we probably will never keep. It is also a time to look...

As part of its vision to enhance business and communications strategies, AVAYA, Avaya Holdings Corp. a global leader in solutions to enhance and simplify communications and collaboration, announced W7Worldwide Marketing Communications Consultancy...

W7Worldwide Marketing Communications Consultancy Agency recently hosted a training session on leadership, public relations and communication skills for a group of Dar Al-Hekma (DAH) University students. The session, which was presented by...

7 Effective Steps for PR and Communications Agencies to Support Arabic Language Coinciding with the celebration of the UN Arabic Language Day on the 18th December, W7Worldwide Marketing Communications Consultancy Agency is presenting “the Arabic...

Abdulrahman Inayat* Every day we receive messages in several forms of communications mediums including newspapers, broadcasts, social media, face to face, touch or even an eye wink. Each form of communication can send you messages that may impact...

On the World Television Day, we take a trip down the memory lane to remember Saudi Television:   Over the years, Saudis...

Despite the abundance of information on how to build a brand image since ages, its role in the public relations and communications world has become a hot topic only in the last two decades. This is because the brand image is the manner in which a...

Saudi Arabia celebrates its National Day on the 23rd of September of each year, holding a multitude of celebrations and festivities. It’s the perfect opportunity to rejoice all the things that make the cities across the Kingdom special, from its...

The CEO of VirtuPort, Eng. Samer Omar has confirmed that W7Worldwide Marketing Communications Consultancy Agency, has successfully supported in managing the communications of the conference. He explained that W7Worldwide, being MENAISC’s partner...

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, the co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the...

The narrative about the rise and fall of Elizabeth Holmes - founder of Theranos - highlights how changes within the media business have modified the relationship of PR and the press, specifically in technology. Elizabeth Holmes, through Theranos,...

W7Worldwide Supports Saudi Tourism with a Short Video Jeddah, KSA,...

Global communications professionals have stated that digital disruption and transformation is one of the biggest challenges facing the traditional public relations and #communications companies on regional and international levels, stressing the...

Our series for the year has been concluded. The series covered the traditions, customs and the most important activities that the children and the people of the Eastern Province in Saudi Arabia enjoy. The customs and traditions are shared among the...

Eid Mubarak, May you always celebrate in good health and spirits. Children in Al Sharqiyah enjoy many activities during Eid Al Fitr, that are generally widely practiced across Saudi Arabia, the Arabian Gulf and Islamic World at large. The key...

The Al Sharqiyah region of Saudi Arabia is highly admired and known for its unique social connections. It is geographically adjacent to most Gulf countries, rich in cultural diversity and tradition, such as: 1)    Al Ghabga or Al Qirsh A...

The holy month of Ramadan is usually associated with performing the taraweeh prayer, witnessing the crescent moon, social connection, dieting, and enjoying iftar meals. All these associations are valid and encouraged. There are some behaviors...

Ramadan is a month of connection, reflection and mindfulness. It is known to bring together families, neighbors and friends. It is an icon of tolerance, love, and generosity. It is also a month of getting closer to God and doing good to His...

W7Worldwide Marketing Communications Consultancy Agency produced a short video clip in conjunction with the 1439 H Hajj season, not exceeding 3 minutes, titled "Pilgrims in the Hearts of the Kingdom's Kings", which indirectly refutes all...

Relationships with the media should be built on a successful and fruitful partnership, rather than on operational needs and wants. Otherwise, the media will feel used as a tool to facilitate processes. Abdullah Inayat, Co-Founder & Media Relations...

Our Ramadan and Eid Al-Fitr series this year took us to Hijaz, a region rich in civilizations and cultures. We end this blessed month praying and hoping to see the holy month next year inshaAllah in the best of health and safety. In a nutshell,...

If you are in the Kingdom, visiting the holy cities of Makkah and Madinah in the Hijaz region is a given. In fact, thousands of people from all over the world make the all-important Umrah pilgrimage during the holy month. That, however, may not be...

Ramadan in Saudi Arabia's Hijaz, a region in the west of the Kingdom located between Asir in the south and Tabuk in the north, is known for its unique traditions that have been passed on from one generation to another. Due to their close proximity...

The Hijazi dining table in Ramadan offers the most scrumptious feast consisting of delights that are second to none. Some of these dishes are also served in other parts of the Kingdom with slight variations. Here are the most popular Hijazi dishes...

With God's grace, another blessed month of Ramadan is just round the corner. This is the second year in a row when the holy month has come to us in exceptional circumstances as we are still reeling from the disastrous effects of the coronavirus...

Keeping with tradition at W7Worldwide, this Ramadan, we took our readers, stakeholders, and all well-wishers on a journey to Qatar to explore the distinctive cultural customs of its people during Ramadan and Eid Al-Fitr. Looking back, we learnt...

"Eid Jakum wa Ramadan Tedaakum" (Eid has come and Ramadan has passed) – this joyous phrase has echoed through generations in Qatar, marking the end of the holy month of Ramadan and the beginning of Eid Al-Fitr festivities. While traditions remain...

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the...

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that...

  The Qatari cuisine offers a diverse range of dishes which you shouldn't miss if you visit Qatar this March, especially with the festive atmosphere. You can enjoy these dishes at local " Souq Waqif" or in the homes of local residents....

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the...

  As the holy month of Ramadan is upon us, W7Worldwide, a leading marketing communications consultancy agency in Saudi Arabia,...

Keeping with tradition at W7Worldwide, this Ramadan, we took our readers, stakeholders, and all well-wishers on a journey to the northern region of the Kingdom to explore the distinctive ethnic and cultural customs of its people during Ramadan and...

A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health, and safety! This year in our blog series, we covered the northern region...

This year, celebrate the festive spirit of Ramadan and Eid Al-Fitr and enjoy a traditional atmosphere with friends and family in AlUla, amidst its stunning natural beauty and magical ancient sites. Home to Saudi Arabia’s first UNESCO World Heritage...

Saudi Arabia is a culturally rich society, with each of its regions boasting its own traditions and customs. These social mores become all the more peculiar during Ramadan when people are more socially active and the bonds of brotherhood are even...

Each of the Saudi regions offers its own delectable dishes and beverages that reflect its traditions and cultures and are especially relished during the holy month of Ramadan. This year, W7Worldwide traveled to the northern region of Saudi Arabia...

This Ramadan, W7Worldwide travels to the northern part of Saudi Arabia to explore the region’s beauty as well as it's spiritually that permeates the holy month. Every year in Ramadan, we publish a series of similar blogs focusing on a certain...

To celebrate the spirit of the holy month of Ramadan, W7Worldwide Marketing Communications Consultancy Agency recently launched a...

When the southern region of Saudi Arabia is mentioned, its authenticity, centuries’ old traditions, and distinct Ramadan practices and social communication habits are inevitably mentioned. W7Worldwide team observed some of the popular features of...

Saudi Arabia’s southern region has some distinct dishes that are especially enjoyed in Ramadan, in addition to those that are not exclusive to the region but are savored in other parts of the Kingdom as well. W7Worldwide asked a group of residents...

Saudi Arabia’s southern region is well-known for the preservation of its heritage, originality and its social unity that is reflected in several traditional practices. W7Worldwide team presents to you some of these practices which include:...

Hi there! In our annual Ramadan blog series, the W7Worldwide team return to you with a series of informative posts about the celebration of the holy month in the southern region of Saudi Arabia, which is a place full of stunning sceneries and...

W7Worldwide for Strategic and Media Consulting Agency has launched a short video to commemorate the start of the holy month of...

In recognition of the International Women's Day 2024, celebrated annually on 8th March, W7Worldwide, a renowned marketing...

W7Worldwide, a Marketing Communications Consultancy Agency, produced a sequel, to its thought leading...

Jeddah: W7Worldwide Marketing Communications Consultancy Agency celebrated the 88th National Day by developing a creative motion graphic titled “What does Saudi Arabia Mean to You?”. The objective of the clip, was to remind the Kingdom’s faithful...

We, W7Worldwide, a consultancy agency pledges its allegiance to Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud. We at W7Worldwide congratulate Prince Mohammed bin Salman bin Abdulaziz Al Saud on becoming the Crown Prince and wish him the...

  Audiences have never had more news to choose from than they do today. With the rise of digital and social media as major news platforms, and the ability for content to cross regional and national borders, media users navigate a high-choice...

  Each season brings specific noteworthy holidays, events, and activities, which cause consumers to behave differently, providing opportunities for businesses to engage with them. Seasonal campaigns don’t just have to relate to an official...

Branding needs to be at the forefront of any communications strategy, regardless of whether you are a startup or an established business. An effective brand awareness campaign provides you with many important benefits. It helps your audience tie...

Every company has its own brand identity, target market, products, or services. But all have one thing in common: They want to be considered as leaders in their specific market space and industry. The most effective method for companies is to...

Online conversations and media consumption across all generations are at an all-time high and brands must respond to this new behavior with their digital PR and communications strategies. The pandemic also transformed the way we live, socialize,...

When companies want to make an announcement, they naturally want to press on and push their news out. However, there are some important factors to consider in the strategic timing of a PR campaign. PR has its own pace and the worst thing a brand...

PR Myth:  We have no Story PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced...

If your company has people, you need to be able to communicate with them clearly and regularly. Internal communication is a function that uses information and interaction to inform and motivate employees. Most business leaders make statements that...

Learning some easy steps to make you a PR PRO Some businesses cannot afford to hire in a PR firm, but they need media exposure to grow.  There is no reason a company cannot achieve results with in-house effort initially and there are many free...

Demonstrating the business value of PR has become an area of significant focus, with the growing digitalization of the sector and the adoption of new tools and standards enabling the ongoing evaluation and measurement of campaigns.. PR plays a...

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

If you work in a PR agency, you are probably involved in the constant task of pitching campaign ideas to your clients or potential clients with the aim of winning a deal. To be successful in this field, you need to be able to constantly find,...

We live in an age of the Internet and social media, where we are subjected to a barrage of information on a non-stop basis - both true and false - and the new digital age phenomenon dubbed "fake news." According to one study, about 63 percent of...

Engaging with the press to communicate a company's message to its target audience and stakeholders is indispensable as it adds third-party validation, making it powerful and credible. Even with the advent of social media, where messages "go viral"...

Bill Gates once famously said: “If I was down to my last dollar, I would spend it on public relations." This shows that one does not have to have a fortune to spend on PR activities, making it the most suitable marketing tactic especially for small...

  Poor communication in the workplace can mean anything such as unclear instructions from the boss, a lack of cooperation and understanding between colleagues, or unproductive meetings that are only a waste of time. It is a general feeling...

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For...

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether...

W7Worldwide, the Kingdom's leading home-grown marketing communication consultancy agency and a leader in the GCC region, has unveiled its Annual Report 2023, showcasing a year marked by remarkable achievements and recognitions as well as breaking...

Measurement of success is a key part of every strategy, whether in the communications industry or any other industry. It is the step-through which an organization is able to measure its investment and its results in various departments and aspects...

Jeddah: W7Worldwide Marketing Communications Consultancy Agency celebrated the 88th National Day by developing a creative motion graphic titled “What does Saudi Arabia Mean to You?”. The objective of the clip, was to remind the Kingdom’s faithful...

We, W7Worldwide, a consultancy agency pledges its allegiance to Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud. We at W7Worldwide congratulate Prince Mohammed bin Salman bin Abdulaziz Al Saud on becoming the Crown Prince and wish him the...

"This is my homeland, from end to end... we sing of our love for it" — a video celebrating the 94th Saudi National Day. As part of the...

A Storm of Controversy Shakes Saudi Society Following Mass Poisoning Incident at “Hamburgini Restaurant” in Riyadh: Can PR Crisis Management Restore Public Trust? Introduction: A recent food poisoning incident at the Hamburgini restaurant in...

In today's fast-paced and interconnected world, the realm of public relations has undergone a significant transformation. Traditional PR methods are no longer sufficient in meeting the demands of a digitally-driven society. As businesses and...

Public Relations demands a strategic approach to effectively convey messages and build relationships. Planning and managing PR campaigns is hard and involves a meticulous process that goes beyond surface-level communication. In this blog we will...

As the annual Hajj pilgrimage approaches and Muslims worldwide prepare to fulfill this sacred obligation, W7Worldwide, an...

Keeping with tradition at W7Worldwide, this Ramadan, we took our readers, stakeholders, and all well-wishers on a journey to Qatar to explore the distinctive cultural customs of its people during Ramadan and Eid Al-Fitr. Looking back, we learnt...

"Eid Jakum wa Ramadan Tedaakum" (Eid has come and Ramadan has passed) – this joyous phrase has echoed through generations in Qatar, marking the end of the holy month of Ramadan and the beginning of Eid Al-Fitr festivities. While traditions remain...

  The Qatari cuisine offers a diverse range of dishes which you shouldn't miss if you visit Qatar this March, especially with the festive atmosphere. You can enjoy these dishes at local " Souq Waqif" or in the homes of local residents....

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the...

  As the holy month of Ramadan is upon us, W7Worldwide, a leading marketing communications consultancy agency in Saudi Arabia,...

In the contemporary realm of public relations (PR), leveraging the analytical prowess of social media platforms has become paramount for informed decision-making and campaign success. In the digital age, where data reigns supreme, the ability to...

In the digital era, effective communication is the cornerstone of Public Relations (PR), and the pathway to success lies in personalization. Advancements in technology, particularly Artificial Intelligence (AI), are pivotal in reshaping PR...

In the intricate world of public relations (PR), visionary foresight is not just a luxury but a necessity. Enter big data analytics, a transformative force reshaping how PR professionals navigate strategy, communication, and performance assessment....

Publicity is just an aspect of public relations even though the two concepts are often interchangeably used and wrongly so. Publicity...

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions...

A PR crisis is when a negative event or review related to your business gains traction in the public sphere.  This could be related to...

While the advent of social media might make companies seeking to create awareness think that it is now easier to create awareness...

Unlike earned, organic PR, paid PR enables you to exercise greater control over the content that is carried about your brand. The...

Most national and international PR organizations have produced ethical codes which they require members to uphold, and PR ethics features on most university courses for would-be practitioners.  However what is — and is not —...

There is, as a matter of fact such a thing as bad PR not just as bad publicity, but also the way PR is executed. Bad PR is doing the...

Every business has a story to tell, whether it’s the unique way the business was launched, the way a revolutionary product was...

The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting...

Since public relations and advertising both work toward accomplishing the same goals for a business or organization, it can be...

  In commemoration of the 93rd Saudi National Day, which is celebrated annually on September 23rd, W7Worldwide, an acclaimed...

In the dynamic expanse of Saudi Arabia, a captivating tale is being woven – one that narrates the incredible rise of the Public Relations (PR) industry. This narrative, interwoven with cultural vibrancy and technological strides, is leaving an...

Welcome to the dynamic realm of public relations (PR) where digitalization has sparked a monumental transformation. Technological advancements have unleashed an era of unparalleled opportunities, reshaping communication strategies, revolutionizing...

In the ever-evolving world of business, triumph transcends the realms of mere products and services. It hinges on the symphony of creating a corporate brand identity that strikes a chord with its audience. Imagine this identity as a canvas where...

In commemoration of International Youth Day, W7Worldwide, a leading local marketing communication agency in Saudi Arabia, has released a...

  Saudi Arabia’s leading home-grown marketing communication agency releases short video to mark World Public Relations Day...

W7Worldwide, an award-winning marketing communication consultancy agency, has released an excellent video, “Knights of Hajj”, which...

  Communication is as old as mankind. Conversation or communication is central to human relationships — in social life, business, education, governance, or any other means of human activity. It involves the exchange of ideas, messages, or...

W7Worldwide, the Kingdom’s leading home-grown marketing communication consultancy agency, released its 2022 Annual Report that summarized its yearlong activities in the public relations sector and its marked achievements as also its notable...

The number of women joining the public relations sector and entering the field of mass communication has witnessed an exponential...

  Technology has fueled the consumer-driven society, resulting in a hot pursuit among companies, organizations, and key public sectors to chase, win and influence the people. This has given the public relations (PR) sector a central role to...

  The client-agency tie-up is important for a successful public relations business. And like any other relationship, this too is sensitive — for you may earn or burn a prospect, depending on how you swim through the dealings. Subtle handling...

  The rapid evolution of digital technology with associated uncertainties drives the industry to go for smart strategies, says the PR Consultancy firm W7Worldwide, a leading homegrown PR consultancy agency, released a report, titled “Making...

Abdulrahman Inayat* Co-Founder and Director of Multiple Award-Winning Independent Marketing Communications Consultancy Agency W7Worldwide     The euphoric win pulled off by Saudi Arabia by beating Argentina 2-1, will go down in the...

  Communications in the Food & Beverage industry is not just about words, but much rather about stimulating our senses and bringing the brand experience to life.  This means PR campaigns can be highly creative, leveraging digital channels...

W7Worldwide for Strategic and Media Consulting is celebrating the 92nd Saudi National Day with the release of a short video highlighting...

Turning Negative Publicity into Positive PR In the digital age, every company needs to be prepared for the possibility of a PR crisis.  The key to turning a negative into a positive situation is careful planning and a proactive mindset of using the...

W7Worldwide received a total of 49 nominations and 8 prestigious international and regional Public Relations and Communications Industry Awards. In 2021, W7Worldwide established a stronger than ever media presence for its customers across a diverse...

Public Relations is a competitive industry and for agencies to succeed, they must continually hone their skills of pitching for new business.  Selecting a new PR agency is a big decision for any company and organization.  Your first decision...

  The defence sector is a highly sensitive market that traditionally has very much relied on personal relationship building and word-of-mouth as a key marketing tool. However, with the impact of COVID-19 on industry events, face-to-face...

Stakeholders are an integral part of every communications strategy. Identifying them and their needs effectively can make or break your strategy. A stakeholder is any person, group or organization who can place a claim on an organization's...

  W7Worldwide, a marketing communications consultancy agency, has unveiled a short video highlighting the Kingdom’s great efforts...

  A communications company's media budget refers to the allocation of resources dedicated to public relations and marketing efforts. PR agencies need to establish a strategic budget based on the available resources to meet their clients’...

  Rising against all odds during COVID-19, leading independent Saudi marketing communications agency W7Worldwide reports its most successful year yet with multiple prestigious international and regional industry award wins and a diverse...

"Good products sell themselves" is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the...

From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management....

Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified...

Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was...

Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media...

A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating...

In our digitally-obsessed world, content is king. Businesses - big and small - want readers and viewers to walk away with information that holds value. Content creators should come up with creative and informative content, which should stick around...

Businesses are creating more content than ever before, yet not all of that content gets noticed, let alone achieves its goals. The reason? A lack of a solid content creation strategy that ensures the production of relevant, consistent content...

During a year that presented incredible challenges to the Communications profession in the pandemic, as an agile and independent agency, W7Worldwide were able to adapt quickly to create pioneering and impactful campaigns for their clients.  The...

Leading GCC agency W7Worldwide was announced winner of the PRCA MENA 2021 ‘International Campaign Award’ for their ‘Communicating through Covid-19 Resource Centre’. The agency was also highly recommended in the ‘Best PR Campaign – B2B’ and ‘Best...

  The global airline industry has faced multiple challenges over the past decade.  Even before the global pandemic airlines had to deal with skyrocketing fuel costs, recession, ever more demanding customers and cutthroat competition. With most...

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication...

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and...

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable...

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever,...

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these...

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A...

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your...

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of...

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the...

For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market,...

A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media...

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with...

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn't doing it for them anymore - and...

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features...

Amid the ongoing coronavirus pandemic, the Kingdom has taken some exceptional measures to create a safe and meaningful Hajj experience for the pilgrims. The unprecedented measures put in place by the government have been met with overwhelming...

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to...

Myth: PR is Just Like Advertising   Both advertising and PR are designed to build brands, but advertising is “paid for”...

International Women's Day is celebrated annually on March 8. The event aims to celebrate women's achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The...

W7Worldwide, a Marketing Communications Consultancy Agency, produced a sequel, to its thought leading...

The kingdom of Saudi Arabia is rich in tradition, culture, history, and home to numerous dialects across its vast geographical landscape. In each region, city, and town these differences can be witnessed in the local’s daily practices. While Saudi...

Jeddah: W7Worldwide Marketing Communications Consultancy Agency celebrated the 88th National Day by developing a creative motion graphic titled “What does Saudi Arabia Mean to You?”. The objective of the clip, was to remind the Kingdom’s faithful...

The Division for Research and Analytical Study at W7Worldwide revealed 10 factors that contributed to the absence of a brand image and reputation of the large and medium-sized hotel sector in the Kingdom of Saudi Arabia with focusing on two...

A study conducted by W7worldwide, a consultancy agency for strategies and media, stated that 99% of Islamic websites do not attract of capture the interest of the new generation citing that less than 1% use specialized themes that are attractive...

We, W7Worldwide, a consultancy agency pledges its allegiance to Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud. We at W7Worldwide congratulate Prince Mohammed bin Salman bin Abdulaziz Al Saud on becoming the Crown Prince and wish him the...

We, at W7, wishes you and everyone Ramadan Kareem. May your problems be solved and sins forgiven in this holy month of Ramadan. What is Ramadan? Ramadan is a month of the Islamic calendar. Muslims believe that it was during Ramadan that the Quran...

  Jeddah, Saudi Arabia, 09th January 2018: The annual report of W7Worldwide, an Independent marketing communication consultancy agency, revealed a record surge in the number of clients it served in the past year (2017). The W7Worldwide annual...

    Bahrain's "Exhibitions and Conferences" Growth in 2018   The Research and analysis Division at #W7Worldwide Marketing Communications has predicted a significant growth in the GCC economy and industry sector in the approaching...

Jeddah, Kingdom of Saudi Arabia, 29th September 2017 A report issued by the automotive unit at the W7Worldwide consulting agency found that due to the permission granted to women for driving in the Kingdom, the sharp decline in the sales of the...

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the...

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that...

As one of the oldest means of collective communication, radio programs are a powerful source of information for changing societies...

TV offers advantages that give it an edge over the streaming services     On the occasion of World Television Day, marked...

    W7Worldwide launched a short video marking International Arabic Day     W7Worldwide, independent marketing...

  Titled "We’re Back," W7Worldwide Marketing Communications Consultancy Agency has released a short video to mark the beginning...

W7Worldwide, a Marketing Communications Consultancy Agency, produced a sequel, to its thought leading...

Jeddah: W7Worldwide Marketing Communications Consultancy Agency celebrated the 88th National Day by developing a creative motion graphic titled “What does Saudi Arabia Mean to You?”. The objective of the clip, was to remind the Kingdom’s faithful...

A study conducted by W7worldwide, a consultancy agency for strategies and media, stated that 99% of Islamic websites do not attract of capture the interest of the new generation citing that less than 1% use specialized themes that are attractive...

We, W7Worldwide, a consultancy agency pledges its allegiance to Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud. We at W7Worldwide congratulate Prince Mohammed bin Salman bin Abdulaziz Al Saud on becoming the Crown Prince and wish him the...